A new CNN poll came out this week. The approval numbers are bad for Trump, tied for the worst of his career. Most people say he isn’t paying attention to the country’s real problems. Most people think Congress would be better off if we replaced most of its members. Those are national numbers, but they reflect feelings close to home.
Voters know what matters to them. They’re just not sure whether their local candidates do.
What I’ve heard from candidates who are knocking on doors across the region is that people are talking about real issues that they struggle with daily, not local political intrigue and gossip, or national news. People are tired of the spectacle and just want help. They work hard and don’t brag about it, and they want the same from their elected officials. They don’t want to hear you bash trans people, they want you to build housing so their kids can afford to move out on their own.
Rent. Property taxes. The cost of filling up a gas tank. That’s what people are living with right now, and they’re going to vote for the person who talks to them at their level, and understands the issues.
This isn’t to say that a candidate shouldn’t have and state their convictions about big issues and ideas. It doesn’t mean that a candidate shouldn’t make an argument against their opponent. But if that’s all you have to talk about, you might be in trouble.